Let’s be honest. Who thinks about the color of the year when we’re stuck for weeks? Just before reaching the bin, I quickly flipped through my old notes on PANTONE® Classic Blue.
Then I had some second thoughts about it with some goosebumps and now I’m writing a blog post about it.
I’m just like you: I’ll do my best Remote client projectsdecluttering, reducing what I no longer need and making the most of our national lockdown situation. Yes, and I’m currently renovating, like many others. I also needed wall paint for this.
PANTONE® Classic Blue is still “Color of the Year 2020”
In December 2019, Laurie Pressman, vice president of the Pantone® Color Institute, described the future of 2020 with the “new zeitgeist of blue” almost like a human being: “solid blue you can rely on.”
Justification
the color is synonymous with reliability, seriousness and credibility. Blue satisfies the desire for calm, peace and mental clarity. Classic Blue would make you think. The color underlines the desire to build the future on reliable and stable foundations.
HERE IS A FLOWERING PRESS TEXT
«A classic blue that should be reminiscent of the sea, an evening sky or a foggy horizon. It is a color of the transition from day to night, calm and relaxing, equally beautiful and calm.»
2. PANTONE® Classic Blue | How is a PANTONE® Annual Color created?
Since 1999, American has ruled PANTONE® COLOR INSTITUTE every year the color that determines our consumer goods for at least a year. Trend researchers then determine them from a mass of information collected around the world. It’s almost in the air.
This color is like a horoscope. The only difference is that it happens anyway. Because the companies that dominate the market are afraid of leaving out this very color. It may be that even less courageous people soon get used to it and then, like the first courageous ones, want things of exactly that color.
So when using PANTONE® Classic Blue There is no prediction of the future when companies adapt to it and align their production and creative work to it.
This applies, for example, to sectors such as:
- Fashion companies
- Cosmetics manufacturer
- Florists
- Color manufacturer
- Packaging companies
- Car manufacturer
- Designer
- Textile designer
- Furniture manufacturer
- Setter
It is now April 1, 2020. The chaos is already there, just like “the calmest water,” beneath whose surface chaos grows. “Building the future on reliable and stable foundations”. Isn’t that what we’ve always wanted?
It seemed like it was just a few days ago “It always works because it always adapts”. Today it sounds completely different.
Future? Yes but! For many people the only thing that matters is the current day, and for most it happens at home.
Finally home?
Home is a sensation. And if that’s a problem, we’re clearly seeing it right now.
3. PANTONE® Classic Blue | The choice of color as a luxury problem?
After more than two weeks of «social distancing», which works better than the hoped-for «switch off every now and then», at least for a moment, the Pantone horoscope has achieved its objective. If we had difficult times before, what do we have now? I think to myself, «It can’t be blue enough right now. Because it couldn’t get more dangerous.» Reflection and reflection? Start again? Where? As? Different?
From my home office I look out my window at the small street intersection. A neighbor runs up and down the deserted street. Swim for a long time like in an empty pool. Movement is a luxury. The radius has become manageable. Now also the mental ray for many people. Because each day somehow surpasses the previous one and pushes your imagination to the limit.
Some of your daily work topics and most of mine certainly seem as if they have fallen out of this world. Who else attaches their happiness to a new sofa or a new pair of (classic blue) sneakers? What impact do trends still have? Who takes care of the renovation, purchasing furniture, etc.? Another luxury problem?No one is currently thinking about buying furniture. Or is it?Where they are still open, hardware stores are busy. Wall paint is often out of stock. Anyone who orders furniture and paints walls, thinks about the future, doesn’t give up, does something that rewards him with a sense of accomplishment. Reconnect with your home, tackle something you may have put off for months and wouldn’t tackle until at least next winter. Although it could be repainted again.
What matters right now is the moment. And maybe it’s really «blue».

According to statistics, blue is one of the favorite colors of Germans. Apparently more in men. When it comes to clothing, from Sylt to Munich there shouldn’t be a summer without classic blue. And now, with all the shades of blue, we still have the chance to choose one that promises us stability.
Pantone® Classic Blue it dominates the EU flag with sympathy and has long since arrived on the shelves of now closed shops. Starting from nail polishes to furniture, clothes and other objects.
The premium broker Engel & Völkers also sees color on facades and attests to its incomparable elegance.
4. PANTONE® Classic Blue | Blue has a history
The search for that correspondence BLUEboth now PANTONE® Classic Blue or not, whether you «want to move out» can be a long drawn out affair.
- From countless pastel shades to midnight blues that look almost black, there are countless variations that have for centuries carried names that suggest class, style and even social status – like this one KING or ROYAL BLUEwhich often adorned the coronation cloaks of French kings. ROYALBLAU it was the most expensive color in the Middle Ages because it was still of Halbedelstein Lapis Lazuli had to produce. This bright blue loves to be combined in a timeless way. Or if it comes in classic patterns such as stripes, polka dots, checks or floral motifs. As with Chinese pots with lids or with Meissen porcelain.
- Always reinterpreted: denim jeans, long used in cushions, bedspreads, throws and table linens INDIGO-BLUE OR JEANS-BLAUfind again.
If you like to change things with the seasons, in the summer you should only use quickly interchangeable things in blue tones so mix them up or replace them with warmer colored items from autumn onwards. And right now could it be an entire wall or an entire room?
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5. PANTONE® Classic Blue | Conclusion and my last piece of advice
Although BLUE No matter how beautiful the color in its countless shades and the examples of furniture we spontaneously like, living in it ourselves is another thing. If you prefer white cars, you definitely won’t buy a blue one.
It often helps to take a look at your wardrobe to see what your love of blue looks like. When it comes to living and furnishing, the most important thing is to take yourself seriously and not give in.
If you want more color in your everyday life, you should first experiment with colors in a manageable way: start with flowers and then move on to smaller, interchangeable things like pillows, candles, throws and table linens and hold on for the walls, more neutral colors.
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